Here at Increzon, it is our goal and our duty to always maintain honesty and integrity with all our services. As such, we feel the need to lay out our ethical guidelines. Since some companies do not abide by such measures, we want to make it abundantly clear that we do not engage in nefarious (black hat) practices or allow the compromising of our clients’ online reputation through our services.
Please Note: This is not an official legal document, but a set of ethical guidelines by which we operate. If you have any specific questions at all about the digital marketing practices at Increzon, please get in touch with us. We can always be reached via email or phone call. Let us know what your questions or concerns are so that we can address any potential issues you may have. Your success and satisfaction is our #1 priority.
Below, please find the Increzon Code of Ethics:
Search Engine Rankings
Search engines are constantly changing and evolving. As you may already know, Google and other search engines do not routinely disclose their proprietary algorithms. With all this in mind, we at Increzon will continually strive to raise or maintain the rankings of our clients’ websites on Google and other major platforms, as far as it is possible to do so.
We do not discriminate against any person or company in regards to providing our services. We will not discriminate on the basis of race or ethnicity, religious creed or belief, color, national origin or ancestry, physical or mental disability, medical condition, marital status, pregnancy status, sex or gender of such persons, or anything else. At Increzon, we firmly believe in equal opportunity for everyone, and we strive to make the world a better place every single day.
Promises Should Be Kept
A promise is a promise. And at Increzon, we believe that promises should be kept. As a result, we will never guarantee any specific result, such as a #1 Google ranking or a specific amount of traffic, number of sales, or conversions. However, we do promise that we will work tirelessly to help grow your business through digital efforts in regards to marketing, design, optimization, and other digital best practices.
Your private information should remain private. At no point will anyone at Increzon knowingly disclose information about you, your company, your team, or your business operations without your permission. Your business should be just that: your business. This is not just good business. It’s our ethical responsibility to you and your team.
Increzon does not engage in “black hat” web practices. According to Techopedia, “Black hat search engine optimization (SEO) refers to the unethical or aggressive techniques used by some webmasters to gain higher search engine ranking.” Among other things, this includes a wide range of activities that fall under the classification of “spam”. Spam has no place or part of the Increzon digital marketing ethos in any capacity.
Laws and Regulations
We will never knowingly break any rules or regulations in our work with our customers and clients. Digital marketing necessarily involves working with many different platforms, networks, and media outlets, including Google, Facebook, YouTube, and countless others. As these platforms update, change, and revise their own regulations, and as laws are amended or revised over time, we at Increzon will always do our best to maintain updated knowledge of these types of changes, both for the benefit of our clients and their businesses.
No Plagiarism. Ever.
Digital design, website engineering, and content marketing requires an enormous amount of content creation, digital assets, image and video editing, and perhaps more than anything else: writing. Copywriting in particular must serve the business and industry in which it works. At Increzon, we will never knowingly use someone else’s text and claim it as our own. We promise to always provide unique and original content for your company’s digital marketing efforts.
Skills and Expertise
The services provided by Increzon will always be presented in such a way that truthfully reflects the many skills and wide range of expertise of the teams that work here. Our digital marketing practices and methodologies, training and certification, past success or failure, deliverables and timetables, etc., will never knowingly deceive our clients or prospective.
Customer Service Guarantee
If you ever feel that Increzon or its team has violated any of these ethical guidelines, please contact us immediately. Our contact information will always be made available and clearly accessible on our website. You can reach us by email or phone call for any reason. If you feel that a formal dispute is necessary, please let us know. Your success and satisfaction are our #1 priority in everything that we do. Reach out to us with any question or concern you may have, and a member of our team will personally respond as soon as possible.
Ultimately, this ethical code is a promise. We promise to work hard for you in every aspect of our business — for your business. Your brand’s success is our success. And we promise to pursue your company’s growth and success online through ethical digital marketing practices from day one.
No matter the size of your business or budget, Increzon can tailor a customized digital plan to help you and your team achieve new heights day after day, and year after year. That is the Increzon guarantee.